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Help me get an angel in my underwear

Posted in Growth

"Mr. Kitsch's strategy of seeking an investor who can do more than just fill up his coffers is right on the money, says Nicholas Graham, who founded world-famous underwear line Joe Boxer in San Francisco with $1,000 in 1985 and is now the chief executive officer of San Francisco-based Wonderbrand, a design and product development agency. "Money is just money, but people with money who understand the industry are exactly what a young company needs," he says.

Sean Wise, who serves as an adviser on CBC's Dragon's Den and is the author of Wise Words: Lessons in Entrepreneurship & Venture Capital, agrees: "Any new entrepreneur is better off taking money from someone who's been there and done that."

So where does an entrepreneur start?"

Read the full article by Rasha Mourtada on CanadaIT.com, published January 28, 2008.