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Once More with Feeling

Posted in Growth

Dan Hill is President of the marketing consultancy Sensory Logic (www.sensorylogic.com), and the author of Emotionomics: Winning Hearts and Minds (Beaver’s Pond Press, September 2007).

"In the past, most marketers thought that a buyer’s decision was purely rational. Or, what’s love go to do with it? These days, however, marketers know that strong emotion is what builds and sustains the relationship between the brand and the buyer. This author describes why and how marketers can build that kind of relationship with buyers …"

Full Article written by Dan Hill available in Ivey Business Journal, dated September/October 2007