Resources Growth
| A cure for the common cold call
"People remember people who remember them." (Marshall Field) |
| Outsourcing: A Tool for Survival
In an economic environment where virtually every CEO’s mandate includes cost-cutting, smart and strategic use of outsourcing may differentiate companies that survive this downturn from those that will not make it. |
| Has Your Client Protected This Not-So-Hidden Asset?
When clients are buying or selling businesses, a value is always attributed to goodwill. The CICA Handbook gives "goodwill" the following definition: "the excess of the cost of an acquired enterprise over the net of the amounts assigned to assets acquired and liability assumed." Goodwill in the marketplace can be a different thing. It will encompass.... |
| Avoiding Trouble: Provisions in Previous Employment Documents that Every Start-Up Company Founder Needs to Review
A potential founder of a start-up company needs to review various documents signed with their previous employers in order to avoid unnecessary problems in the future. Most employees have signed an offer letter, confidential information and invention-assignment agreement, as well as other documents such as a stock option agreement. Depending on the company and the employee, other relevant documents might include an employment agreement, an employee handbook, a conflict-of-interest policy, or a severance/separation agreement. These documents should be reviewed carefully for provisions that may inhibit the activities of the future start-up company. Enforceability of some provisions in these documents, such as non-compete clauses, generally depends on...... |
| Rich vs King: The Entrepreneur's DIlemma
Despite the importance of new ventures to economic development, such organizations suffer from a significant liability of newness that results in a high rate of failure (Stinchcombe 1965; Aldrich and Fiol 1994). The factor that underlies this heightened failure rate is a lack of resources (Stinchcombe 1965). Although an entrepreneur might already control some of the resources necessary to pursue an opportunity, critical resources must almost always be acquired from...... |
| Some Thoughts Regarding Competition, Branding, and Your Organization
I presented the following notes to a client. The discussion and application that emerged is one that will be further developed in my upcoming book....... |
| Strengthen Your Brand
Does your organization have a strong brand that both identifies and differentiates you in the marketplace? A good brand tells the marketplace how.... |
| The 120 Day Wonder: How to Evangelize a Blog
I know a fair amount about evangelism and a little bit about blogging, so I've combined the two in order to provide some insights into the evangelism of a blog. Granted, I've only been at blogging for 120 days or so, but marketing is marketing, right? |
| The Art of Creating a Community
I admit it: I’m a user-group junkie. I got my first taste of user groups when I worked for Apple—speaking at their meetings was one of my great pleasures. Their members were unpaid, raging, inexorable thunderlizard evangelists for Macintosh and Apple II. These folks sustained Apple by..... |
| The Art of Innovation
I'm getting tired of writing about lies, so today I'm covering truths. Specifically, the truths of innovation. I hold these truths to not be self-evident; hence we see so little innovation. |