Resources Growth
| The Art of Schmoozing
“It's not what you know or who you know, but who knows you.” Susan RoAne |
| The First 100 Days: Observations of a Nouveau Blogger
I've been a blogger for a whopping 100 days, and it's been a delightful and educational experience. Some readers (Omer Trajman, in particular) asked me share my observations about my blogging experience, so here goes.... |
| The Ingredients of Performance Excellence: BHAG, TINA, and the 2 Ps
I've often said that big, bold visions are great starting points for competitive advantage, but they are achieved only when they are driven by leaders who show a backbone of passion -total unequivocal commitment and optimism-- and precision -obsessive, disciplined vigilance in gathering details and seeking.... |
| The Power of Gifts
Last week, Mike Childs, CEO and sole salesman of The Mike Childs Company, went on a business trip to visit prospective customers. The flight he wanted at the last moment was officially filled, and he didn't have a reservation, nor was he a frequent flyer on this airline. At the ticket counter, he asked the agent, "Do you have kids at home?" After receiving the affirmative answer, Mike reached into his carry-on and pulled out a gift. It was one of his company's products, a little plant-growing starter kit (more on this shortly) that kids, and parents, find irresistible.... |
| The Top Ten (Sixteen) Lies of Lawyers
Like CEOs, marketers, engineers, entrepreneurs, and venture capitalists, lawyers tell their own specialized tales.... |
| The Top Sixteen Lies of CEOs
At the suggestion of, and with the help of, Glenn Kelman, here are more lies. These are the lies of CEOs running companies that are beyond the startup phase.... |
| The Top Ten Lies of Corporate Partners
In a manner of speaking, I’m running out of lies to tell. So far I’ve taken care of entrepreneurs, venture capitalists, engineers, and marketers. The target of this posting is “corporate partners.” (You might find a previous posting, “The Art of Partnering” interesting.) |
| The Top Ten Lies of Guy Kawasaki
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| The Top Ten Lies of Marketers (with bonus)
By popular demand, here are the top ten lies of marketers. Actually, it was too hard to stop at ten, so this list is a dirty dozen. As my mother used to say.... |
| The Treachery of Market Research
Market research is useful if you're interested in getting a quick snapshot of today's market realities: like how consumers feel about an existing product, or how the demographics of a region break down. But as a basis for strategic formulation, it's myopic at best, treacherous at worst. |