Resources Articles of Interest
| The Ingredients of Performance Excellence: BHAG, TINA, and the 2 Ps
I've often said that big, bold visions are great starting points for competitive advantage, but they are achieved only when they are driven by leaders who show a backbone of passion -total unequivocal commitment and optimism-- and precision -obsessive, disciplined vigilance in gathering details and seeking.... |
| The Power of Gifts
Last week, Mike Childs, CEO and sole salesman of The Mike Childs Company, went on a business trip to visit prospective customers. The flight he wanted at the last moment was officially filled, and he didn't have a reservation, nor was he a frequent flyer on this airline. At the ticket counter, he asked the agent, "Do you have kids at home?" After receiving the affirmative answer, Mike reached into his carry-on and pulled out a gift. It was one of his company's products, a little plant-growing starter kit (more on this shortly) that kids, and parents, find irresistible.... |
| The Top Ten (Sixteen) Lies of Lawyers
Like CEOs, marketers, engineers, entrepreneurs, and venture capitalists, lawyers tell their own specialized tales.... |
| The Top Sixteen Lies of CEOs
At the suggestion of, and with the help of, Glenn Kelman, here are more lies. These are the lies of CEOs running companies that are beyond the startup phase.... |
| The Top Ten Lies of Corporate Partners
In a manner of speaking, I’m running out of lies to tell. So far I’ve taken care of entrepreneurs, venture capitalists, engineers, and marketers. The target of this posting is “corporate partners.” (You might find a previous posting, “The Art of Partnering” interesting.) |
| The Top Ten Lies of Guy Kawasaki
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| The Top Ten Lies of Marketers (with bonus)
By popular demand, here are the top ten lies of marketers. Actually, it was too hard to stop at ten, so this list is a dirty dozen. As my mother used to say.... |
| The Treachery of Market Research
Market research is useful if you're interested in getting a quick snapshot of today's market realities: like how consumers feel about an existing product, or how the demographics of a region break down. But as a basis for strategic formulation, it's myopic at best, treacherous at worst. |
| To the customer, your supplier is you
I recently gave a keynote speech at a corporate meeting that was being held in a place we'll call Hotel X. I was extremely impressed with Hotel X. The architectural layout was lovely, the locale was pristine, and most important, the courtesy, friendliness, responsiveness and the personal caring of the staff were exceptional. I mean truly exceptional, regardless of whether I was dealing with.... |
| Top 10 ideas for 2010 and beyond
Top 10 Tech Trends Dinner. This is the club’s 10th annual tech trend panel. Making the picks.... |